Operation Open Doors
Thumb-stopping food content about classified cravings.
The Problem
Secret Agent BBQ has built a loyal following as a go-to food truck, but now it’s time to drive awareness to its new brick and mortar location.
The Insight
Dallas is a city of food discovery, where diners are constantly searching for what’s next, and social is where that search begins. Crave-worthy visuals don’t just capture attention, they drive decisions.
The Idea
We’ll capture thumb-stopping food content that feels like a sneak peek look at the dishes everyone should know about, paired with BTS moments that showcase the craft, care, and effort behind every plate.
Secret Agent BBQ has built a loyal following as a go-to food truck
Now it’s time to drive awareness to its new brick and mortar location.
Each video shows the quality of the food and the people making it.
Calling on the Community
The local community imediatly engaged and wanted to learn more about these dishes being made so they could join in.